Njengoba i-Paris Olympics ibhebhethekisa umdlandla womhlaba wonke ngezemidlalo, kuvela inkambiso emangalisayo ngaphandle kwenkundla: ukuduma okukhulayo **kwezikhwama zerakhethi zemidlalo**. Lezi zikhwama ezikhethekile, ezidizayinelwe ithenisi, i-badminton, i-pickleball, neminye imidlalo ye-racket, seziphenduke ukudla okuyisisekelo kubo bobabili abathanda izimfundamakhwela nabasubathi abangochwepheshe. Iqhutshwa amathrendi okuqina aphefumulelwe ama-Olympic kanye nemiklamo yemikhiqizo emisha, imakethe yezikhwama zamarakhethi ikhula ngendlela engakaze ibonwe.
### **I-Olympic Fever Fuels Demand**
I-Paris Olympics yango-2024 ikhulise intshisekelo kwezemidlalo efana nethenisi, i-badminton, nethenisi yetafula, abasubathi abafana no-Zheng Qinwen (ithenisi) kanye no-Fan Zhendong (ithenisi yetafula) baba izithonjana zesitayela. Amagiya abo asenkantolo, okuhlanganisa nezikhwama zerakhethi, kubangele ukwanda kokuthengwa “okukhuthaza abasubathi”. Isibonelo, ukusesha "izikhwama ze-racket ezinethemu yama-Olympic" ezisekelweni ze-e-commerce njenge-Taobao ne-JD.com kukhuphuke izikhathi ezingaphezu kweziyi-10 phakathi neMidlalo. Imikhiqizo efana ne-Li-Ning ne-Decathlon yenza imali kulo mfutho, yethula izikhwama ze-edishini elinganiselwe ezihlanganisa ukusebenza nobuhle beqembu lesizwe, ngokuvamile zithengiswa phakathi namahora.
### **Idizayini Esebenzayo Ihlangabezana Nezidingo Zabathengi**
Izikhwama zamarakhethi zanamuhla azisezona nje izithwali nje—ziklanyelwe ukusebenza futhi zibe lula. Izici eziyinhloko ezifaka isikhalazo sabo zihlanganisa:
1. **Izinto Eziqinile, Ezingasindi**: I-carbon fiber yezinga eliphezulu nezindwangu ezingangeni amanzi ziqinisekisa ukuphila isikhathi eside kuyilapho zigcina izikhwama zilula. Isibonelo, ubhaka wethenisi we-Decathlon unesisindo esingamagremu angu-559 kuphela kodwa unikeza umthamo we-22L, okuwenza ulungele abasubathi ohambeni.
2. **Ukuhlukaniswa Okuhlakaniphile**: Amadizayini anezendlalelo eziningi anezikhala ezinikelwe zamarakhethi, izicathulo, nezinsiza anqanda umonakalo futhi athuthukise ukuhlela. Isikhwama se-Tiipick-racket dual-racket, esidumile phakathi kwabadlali be-pickleball, sihlanganisa izindawo ezivalekile ukuze kuvikelwe amagiya ekushiseni, isici esibalulekile semidlalo yangaphandle.
3. **Izici Ze-ergonomic**: Amabhande afakwe amabhande, amaphaneli angemuva aphefumulayo, nezibambo ezimelene nokushelela kunciphisa ubunzima phakathi nohambo. Imikhiqizo efana no-Victor kanye ne-Yonex ihlanganise izinto ezibamba ukushaqeka ukuze zithuthukise ukunethezeka.
### **Ukukhula Kwemakethe kanye Nemikhuba Yabathengi**
Imboni yezikhwama zamarakhethi iyachuma, njengoba usayizi wemakethe yaseChina kulindeleke ukuthi udlule ¥1.2 billion ngo-2025, ukhuphuke ngo-15% minyaka yonke kusukela ngo-2019. Lokhu kukhula kugqugquzelwa yilokhu:
- **Ukukhula Ukubamba iqhaza Kwemidlalo Ye-Racket**: Ukubhaliswa kwe-Badminton nethenisi e-China sekudlulele phambili, njengoba kunabadlali ababhalisiwe abangaphezu kwesigidi esingu-1 kanye nomphakathi ochumayo we-pickleball.
- **Isiko Lokufaneleka Eliqhutshwa Yintsha**: Ochwepheshe abasebasha bamukela “i-deskercise” (ukusebenza kwasehhovisi), bakhetha izikhwama ezihlangene, ezisesitayeleni ezishintsha kalula zisuka endaweni yokuzivocavoca ziye endaweni yokusebenza. Imikhiqizo efana nezikhwama ze-badminton ezigoqekayo kanye namathoyizi ethenisi acwebile abhekelela lesi sibalo sabantu.
- **Ukwenza ngendlela oyifisayo kanye nokwenza uphawu**: Izinkampani ezifana ne-Dongguan Xinghe Sports zisebenzisa ubuchwepheshe be-carbon fibre ukuze zikhiqize izikhwama ezisebenza kahle kakhulu, ezingenziwa ngendlela oyifisayo, ezikhanga kokubili abathengi namakhasimende ezinkampani afuna okuthengiswayo okunegama.
### **Ukusimama kanye nokuqamba okusha**
Njengoba kukhula ukuqwashisa ngemvelo, amabhrendi asebenzisa izinto zokwakha ezinobungane. Isibonelo, i-polyester egaywe kabusha kanye nama-biodegradable coatings aya ngokuya asetshenziswa ezikhwameni ze-racket premium. Okwamanje, izici ezihlakaniphile ezifana nezinzwa ze-GPS zokulandela nomswakamo ziyahlolwa, okuhloswe ngazo ukuguqula ukuphathwa kwegiya.
### **Mayelana NATHI**
Njengomkhiqizi ohamba phambili onguchwepheshe **kwezikhwama zerakhethi ze-neoprene zangokwezifiso**, sihlanganisa iminyaka engaphezu kweshumi yobuchwepheshe nokusungula izinto ezintsha. Imikhiqizo yethu ibeka phambili ukuqina, isitayela, nokusebenza, okuklanyelwe ukuhlangabezana nezidingo zabasubathi besimanje. Kungakhathaliseki ukuthi okokusetshenziswa komuntu siqu noma ukufaka uphawu lweqembu, siletha izixazululo eziphakamisa igeyimu yakho.
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Isikhathi sokuthumela: May-28-2025
